At CASANOUBEL, our goal is to make every home comfortable. We partner with top global suppliers to create high-quality furniture that meets strict international standards.Using premium materials and smart manufacturing, our designs combine classic beauty with practical function.From single furniture pieces to custom cabinets and wall panels, we provide our global partners with complete, one-stop whole-house solutions.
BRAND DEVELOPMENT
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1978
In 1978, our story began as a humble 10-person furniture workshop, laying the foundation for the international brand we are today.
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1986
In 1986, Chumen Furniture Factory—the predecessor to CASANOUBEL—was officially established. This marked our formal entry into the commercial furniture sector, laying a solid groundwork for structured manufacturing.
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1999
Marking a new era of growth, 1999 saw the founding of Yuhuan Noubel Furniture Factory. Driven by a commitment to premium craftsmanship, this strategic expansion allowed us to refine our manufacturing processes and set new industry standards, paving the way for our future international endeavors.
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2001
In 2001, we reached a major corporate milestone by officially restructuring and renaming the enterprise to Yuhuan Nobel Furniture Co., Ltd. This marked our evolution from a traditional manufacturing facility into a modernized corporate entity, ready for broader market expansion.
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2003
2003 marked a pivotal chapter with the launch of Gudeya, our premium classic furniture brand. This milestone ignited our global journey, successfully transitioning our focus from domestic excellence to the international stage.
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2005
Driven by rapid growth, 2005 marked our strategic elevation to Zhejiang Nobel Furniture Co., Ltd. Alongside this prestigious restructuring, we significantly expanded our industrial scale and modernized our manufacturing facilities, equipping us with enhanced production capabilities to meet increasing global demands.
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2006
Between 2006 and 2008, Gudeya actively took to the global stage, exhibiting at 16 premier international furniture fairs. This intensive global outreach significantly amplified our brand’s worldwide visibility and forged lasting, strategic partnerships across the industry.
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2008
In 2008, we proudly launched PANCASA, establishing ourselves as true pioneers of the Neo-Classical furniture movement. This strategic introduction not only redefined elegance in the market but firmly positioned us as the definitive trendsetter for the entire decade that followed.
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2011
In 2011, we strategically established TROTANOY, successfully completing our comprehensive product ecosystem. This pivotal move transformed our capabilities, enabling a seamless evolution from manufacturing standalone furniture pieces to delivering premium, full-house customized solutions.
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2025
2011-2025, we strategically scaled our production capacity and fortified our entire supply chain. By maximizing manufacturing reliability and delivery efficiency, we successfully built a robust network of over 60 distributors nationwide—solidifying the operational excellence that our global B2B partners rely on.
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2026
In 2026, we revolutionized our retail strategy by introducing a highly efficient, 158-square-meter boutique showroom model. This standardized, scalable concept fueled our rapid expansion to over 70 distributors nationwide, demonstrating a proven, turnkey retail solution ready for the global market.
PRODUCT CONCEPT
CASANOUBEL follows a “people-first” modern design approach, where form always follows function. Instead of just selling individual pieces, we focus on providing complete space solutions. We blend elegant designs with fine details and careful craftsmanship.
Through our original design and research, we offer a wide range of products—from high-end freestanding furniture to custom wardrobes, kitchen cabinets, TV units, bookcases, and wall panels. Using premium global materials and advanced manufacturing, we check every detail to ensure our products are built to last. We also highly value eco-friendly materials and safety, dedicating ourselves to creating comfortable living spaces for our customers worldwide.